Philosophy

Philosophy

Ancient knowledge with modern technology

We started FAJU because we saw a wealth of amazing natural ingredients that have been known and used by people for centuries for their healing properties. Unfortunately, these have become unknown and underused in our industrial day and age. We believe in combining this ancient knowledge with modern science and technology, to give you true results you can see and feel.

From plants to skin

Just like our customers,  we value feeling good about the products we purchase, and want those products to do what they promise. This is why we know exactly where our ingredients come from and under what circumstances they are produced, we have seen it with our own eyes. Our raw ingredients  are selected with the utmost care under stringent quality standards.

No nonsense, no junk

We don’t believe in nonsense fillers that don’t do anything for your skin. We never use chemicals, we include only active ingredients with each their own super-hero power and purpose. Each drop of our serums contains only active vitamins, antioxidants, essential fatty acids and nutrients. When you’ve made a conscious decision to care for your skin in a natural way, you should not have to sacrifice quality results, quite the opposite!

Feel good about looking good

Because nature takes such good care of us, we are giving back by sourcing the best ingredients in an environmentally friendly way, often in wild harvest. We have also committed ourselves to donate at least 1% of our sales to non-profit organisations that work to preserve our planet through 1% for the planet. We also make sure our ingredients are sourced ethically and that the people involved are working under good circumstances, with honest and fair wages. Many of our ingredients from West Africa are  picked or gathered by women working in women’s cooperatives.